Original Penguin Pop Up

DESIGN AND ART DIRECTION

Pop up experience concept for fashion brand Original Penguin, with Make It London.

The brief was to create a flexible pop up retail experience that embodied the ethos of Original Penguin, whilst supporting the brand’s commitment to sustainability. The design celebrated the eclectic origins of the brand through a focus of styling and dressing, grounded in simple re-usable forms and multifaceted layouts for flexibility of use.